Sold - Diary of a Challenging mcm Sale
This 1972 Mansard-roofed, mid century modern home had a few challenges when we took the listing. We did a lot to get it sold. Does your agent work this hard for you?
When I received the referral, the house had already been on and off the market for more than 250 days. Working with the client, we decided to remove it from the market and make some changes. Working with our great landscaper, we pruned back the overgrown trees, hedges and flowers. Working with our recommended roofer, the homeowner updated the flat roof by giving it a fresh silicone coating and extending the warranty to 20 years.
Staging touches from our own collection included this dining table, Eames dining chairs and Blenko glass. We also added wall sculptures and mid century themed art.
We augmented the staging with our own midcentury furniture including Eames dining chairs, Blenko glass and mid century themed art. I door-knocked the entire neighborhood and handed out open house invitations to to more than 200 homes. We held a dozen open houses. We re-photographed the house and created drone video to feature the Lake Greenhaven location.
We created a custom website featuring the home’s unique features. Even in this buyers’ market we ended up selling the home to some very happy buyers. If you have a mid century home that you want to sell, work with someone with a track record of success. Contact me for a home valuation or to list your home.
A silicone coating was applied by our recommended roofer increasing the roof warranty twenty years.
Listing Services Provided by mcmsac
We provide a suite of services with every listing that is unmatched in the Sacramento Mid Century Modern market.
By providing these items, at our cost, your house gets exposed to more buyers, resulting in a higher offer.
Custom website for your house
Professional photography
Aerial photography and video
Professional video of your house
Extensive market analysis based on mcm home sales
Staging advice to hone your look for mcm buyers
Canvassing of your neighborhood to invite to Open Houses
Open Houses targeted to mcm buyers
Open Houses hosted by mcm knowledgable agents
Email to a private database of mcm buyers and mcm-focused agents
Of course we provide standard services such as multiple listing service, yard signs, open houses, etc. But by adding in the items above, we increase your chances of getting multiple offers and a higher price.
